An online presence is essential for nearly every business, irrespective of size and type. Studies show that 97% of consumers research their purchases online before they buy something. Today, you can’t have a real web presence without a website. Even if you have accounts on social media sites, you still need your own high quality website and website traffic that you can convert into customers. This is particularly true if you have an eCommerce business.
Your website is often the first place a prospective customer visits to learn about your company or organization. A website helps you increase your brand presence online, where there are no geographical boundaries. And, when you implement email marketing strategies or become active on social media, you will want to send new website traffic to your own high quality website.
Custom web designs can do more for your business than any other digital marketing strategy. In fact, most digital marketing and traditional marketing initiatives will fail or be less effective if you don’t have a strong Internet presence with your own website and can’t convert website traffic into customers.
Your website contains all of the important information website visitors want to know about your business or organization, including who you are, what products or services you sell, contact information, your blog and other thought leadership, and much more. Stand out from the competition and make your brand look great with your unique web presence and stunning web page design.
A website is a collection of related web pages which are typically identified with a common domain name, which is also called a Uniform Resource Locator (URL) and published on at least one web server. Examples of websites include wikipedia.org, google.com, and crowdspring.com. All published and publicly accessible websites constitute the the Internet (also called the World Wide Web).
Many different strategies, techniques, and skills are involved in creating a powerful web page design. Web design involves assessing many elements and design features such as the layout, typography, graphics, colors, images, navigation, structure, search engine optimization, content, graphic design, social media links, text styles, interactive features, user experience, user interface, etc. Professional website designers understand how to create an appropriate balance between the required elements to create consistency, integrity, and a powerful design.
Your website must be unique to stand out and only professional website design can help you create a unique high quality website with design features that work great on a desktop, tablet, and mobile devices. Professional web designers can craft a well-rounded corporate identity for your business and delivers your brand message to your audience.
And, importantly, creative web designs can help you improve your conversion rate as you increase website visitors, which will help you to build steady and sustainable growth in sales and revenue - something every e-Commerce business needs to do to survive and thrive. Digital marketing, including email marketing, will quickly fail without strong website designs. And, professionals know how to create user-friendly website designs that are both search engine optimized and that will build trust for your business and for the products or services you sell. This is important because trust is essential to create a stable and loyal customer base and convert website visitors into paying customers.
Smart marketers and business owners know that it’s impossible to visually stand out if your website looks like thousands of others because it was based on a generic template.
Every business or organization must have a well designed website. Website design is an integral part of doing business online.
Every company, entrepreneur, freelancer, and organization looking to build an audience of customers, clients, or followers or to launch digital marketing strategies or tactics needs a unique website to stand out.
An account on social media platforms isn’t enough. Without a well thought-out web page design, you will be unable to engage website visitors and convert them into customers and your email marketing campaigns will fall flat.
If you want a stunning new website, you have to understand how various design features, including colors, images, and fonts work together to create the perfect design. Color has a deep and often subconscious effect on our behavior. Color is often used to persuade or influence us. According to studies examining the effect of color on sales, over 92% of people surveyed say that color us the most important factor when purchasing products.
Bright colors are naturally at home on the web. Computer screens can deliver vibrant, saturated color more easily than print media ever could. And, color is one of the most powerful visual communication tools available.
The right color on your website can improve readership by 40% by making messaging easier to read and more visually appealing. In fact, color is one of the first things our brains perceive from a brand, so it’s often the first thing that pulls us in. Choosing the right colors and other design elements for a new website can make the difference between engaged viewers (and conversions!) or nasty high bounce rates.